Research, insights and training Specialists
We Connect
Research, Insight and Training
To Drive Business Performance
We partner with leading brands across Ireland, the UK and beyond to deliver robust consumer research, deep insights and practical guidance that improves customer experience and business performance.
Trusted by public and private sector organisations across retail, services, hospitality, transport, financial services and more.
Who Are We?
Customer Perceptions specialises in research, insight, and training that helps organisations understand behaviour and make better decisions. For over 30 years, we have supported public and private sector organisations to understand how people think, feel, and behave, and crucially, what to do next. Whether you need deep strategic insight, one off research, or ongoing measurement and benchmarking, we design robust programmes that deliver clarity, confidence, and real impact.
- Expert Delivery Team
- Highly Trained Field Researchers
- International Coverage
1000+
Satisfied Clients
100%
Service Delivery
17,000+
Field Researchers
Our Services
Customer Perceptions provides a full suite of research, insight, and training services tailored to your objectives, sector, and scale. We work as close partners with our clients, combining rigorous research methodologies with clear, practical recommendations. Our experienced team will always recommend the right approach for your needs, not a one size fits all solution.
Mystery Shopping
We undertake in-person, telephone and online mystery shopping to give you a real-world view of your customer experience — including staff interaction, process compliance and service consistency.
Compliance Audit Programmes
We provide audit-style evaluations of your stores or service operations, benchmarking performance and driving standards. Our audits encompass a number of compliance areas such as security protocols, under-age verification checks, health and safety, pricing and POS compliance, company SOP’s and much more.
Survey Research
We deliver maybe types of survey research projects, including both once-off small surveys and large scale quantitative survey research. We use online, phone and face to face interviewing methods. Our extensive online nationally representative panel allows us to gather robust, high quality data from a wide range of audiences, including public opinion, nationally representative samples, and customer research.
Training Services
We help organisations turn insights into meaningful improvement. Our team of Trainers deliver bespoke training on topics such as customer service, conflict resolution, complaints handline, people management, performance review and much more. We help you close the gap of turning insights into impact.
How Do We Work?
- Discovery & Objective-Setting
- Design & Methodology
- Execution & Data-Collection
- Insight & Reporting
- Action & Follow-Up
Discovery & Objective-Setting
Every project we deliver starts with your business question. We take time to understand your objectives, challenges and decision making context before designing the research approach.
#1
Design & Methodology
We tailor our approach by selecting the right tools, sample, channels and measurement for your specific needs.
#2
Execution & Data-Collection
Our trained researchers are deployed to conduct the fieldwork to the highest standard. We work collaboratively throughout the process, keeping you informed of progress at all stages.
#3
Insight & Reporting
We turn raw data into structured insight – benchmarking, identifying drivers, highlighting improvement opportunities. We understand the importance of accurate, fast and high quality results and we are proud to boast a 100% service delivery record.
#4
Action & Follow-Up
Insight only delivers value when it leads to action. Our reports and presentations are designed to be clear, engaging and practical, highlighting what matters most and what do do next.
#5
What Our Customers Say
Customer Perceptions works with organisations across the public and private sectors, from well known brands to public bodies. Our clients trust us to deliver robust insight that informs decisions, improves performance, and drives meaningful outcomes.
"
Customer Perceptions have engaged with us in creating a bespoke test of the levels of service being provided across our retail partners in Dublin Airport. Their insights have helped us to visibly increase and measure improvements across all our key service metrics…. Always available and quick to respond to any queries they have been a pleasure to work with and I wouldn’t hesitate in recommending them to other businesses.
"
G O’K
Dublin Airport Authority, F&B
"
Customer Perception have worked with Applegreen for ten plus years. In this time they have consistently delivered Mystery Shopper Audits & Customer Survey Feedback with a consist high level of professionalism. We have found all team members to be highly engaged; willing to find solutions & suggest alternative ways of working which always delivered positive benefits for our business… We would have no hesitation in recommending them to any other business.
"
C O’C
Marketing Department, Applegreen plc
"
I highly recommend Customer Perceptions Ltd. We have been provided with compelling and concise communications in a timely manner. The quality has been superior, and their client-service attitudes are tremendous. They have helped us to identify areas of strength & opportunities for improvement. Always at the other end of the phone & willing to assist.
"
AJB
DHL – Telecommunications
"
It has been a pleasure to work with Customer Perceptions over the past year. Customer Perceptions are always quick to respond to any requests and have kept us informed of progress throughout all our projects. The interactive reports have been a valuable insight tool providing quality, action-oriented feedback on our customer experience. Overall, all our dealings have been very straightforward and easy with thoroughly professional outputs.
"
AK
Danske Bank – Financial
Join Hundreds of Satisfied Customers
Customer Perceptions deliver tailored market research solutions to help you and your business gain a competitive edge, monitor performance and ultimately drive sales and revenue growth!
- +353 4293 33033
- info@customerperceptions.ie