Survey
Services

Our survey solutions provide credible, high-quality feedback from your customers, stakeholders or target audience. Using industry-standard research methodologies — including CAWI (Online Surveys), CATI (Telephone Interviews) and CAPI (Face-to-Face / In-Person Surveys) — we gather accurate insight to help you make informed, evidence-based decisions.

Survey Methodologies

We and our experienced researchers can help you in a multitude of ways:

CAWI – Online Surveys
(Computer-Assisted Web Interviewing)

CAWI surveys are efficient, scalable and ideal for reaching large audiences quickly. We distribute custom-designed surveys to your existing database or to our extensive panel of over 8,000 Irish field researchers. Responses are captured digitally for robust analysis, ensuring fast turnaround and reliable data.

CATI – Telephone Surveys
(Computer-Assisted Telephone Interviewing)

CATI provides deeper insight by enabling guided conversation and clarification of answers. Our trained telephone interviewers follow structured scripts, supported by digital data capture, to ensure consistency and reduce interviewer bias. This approach is particularly effective for detailed feedback, customer experience assessments and hard-to-reach audiences.

CAPI – Face-to-Face Surveys
(Computer-Assisted Personal Interviewing)

CAPI surveys are conducted in-person using tablets or mobile devices for real-time recording of responses. Ideal for retail, hospitality, public spaces, events or location-based research. This method captures tone, non-verbal cues and context — delivering rich, accurate, high-engagement feedback.

Why Use Surveys?

Surveys provide a direct voice from your customers or stakeholders — offering clarity and direction backed by real evidence.

They help you:

Measure satisfaction, loyalty and perception
Understand expectations and behaviour
Identify strengths and performance gaps
Test concepts, products and services before launch
Benchmark against competitors or previous performance
Track progress and improvement over time

Better insight leads to better decisions — and stronger customer relationships.

Benefits of Working With Us

Research Expertise & Sector Experience

With decades of experience across retail, hospitality, financial services, professional services and public-sector organisations, we know how to design surveys that uncover meaningful insight.

Flexible, Tailored Methodologies

We adapt approach, tone, question-flow, sampling and reporting to match your goals — rather than using one-size-fits-all templates.

Large, Trained Field Research Team

Our interviewers and field researchers are experienced, consistent and professionally trained to gather high-quality, unbiased data across CAWI, CATI and CAPI formats.

Clear, Insightful Reporting

We transform results into clear, visual, decision-ready insight — highlighting drivers, key themes and recommended actions.

Our Process

Define Objectives & Target Audience
Survey Instrument Design
Sampling & Fieldwork Deployment (CAWI / CATI / CAPI)
Data Cleaning, Coding & Statistical Analysis
Insightful Reporting & Actionable Recommendations

Define Objectives & Target Audience

Survey Instrument Design

Sampling & Fieldwork Deployment
(CAWI / CATI / CAPI)

Data Cleaning, Coding & Statistical Analysis

Insightful Reporting & Actionable Recommendations

Who Benefits from Survey Programmes?

Our survey services support organisations that value insight to strengthen:

Customer Experience & Service Quality
Brand Perception & Loyalty
Product / Service Development
Strategic Decision-Making
Internal Culture & Employee Engagement

Whether you’re seeking broad quantitative measurement or deeper attitudinal understanding — we provide the clarity to move forward with confidence.