Competitor
Analysis

Gain a strategic edge with our comprehensive competitor analysis services. We map the competitive landscape, benchmark your performance, identify opportunities and threats — so your business can position itself for growth, innovation and advantage.

What is Competitor Analysis?

Competitor analysis is the process of identifying and comparing your business against rivals in your marketplace — examining their strengths, weaknesses, strategies, market-positioning and customer perceptions.

It helps you answer: Where do you stand? What are your competitors doing well? Where are the gaps? And how can you differentiate and advance?

Why it Matters?

Understand Market Positioning

Knowing how competitors present themselves helps you refine your unique value-proposition.

Identify Growth Opportunities & Gaps

By revealing unmet customer needs or weak competitors, you can target new segments or refine your offerings.

Benchmark Performance

Compare your service, pricing, experience or marketing versus competitor best-practice — giving you clear direction for improvement.

Mitigate Risk & Stay Agile

Regular competitor insight enables you to respond to changing dynamics, new entrants or shifts in customer behaviour.

What We Offer

Landscape Mapping & Competitor Identification

We help you clearly define who your direct & indirect competitors are in Ireland (and internationally if required).

Competitor Profiling & Benchmarking

We assess competitor offerings, pricing, service models, customer experience and market positioning — putting them side-by-side with yours.

Customer Perception & Experience Analysis

We evaluate how customers view your competitors (and your business) — what they like, dislike, and what shifts they might make.

Opportunity & Threat Analysis

We identify strategic opportunities (e.g., weak service touch-points or emerging needs) and threats (e.g., competitor innovations or market disruption) — then work with you to act.

Strategic Action-Planning

We don’t stop at insight. We deliver clear recommendations based on the competitor analysis — ways to differentiate, improve, grow and succeed.

How It Works?

Define objectives & scope

We begin by agreeing what you want to achieve: market growth, service improvement, pricing optimisation, brand positioning, or other objectives.

Research & data-collection

We combine desk-research, mystery shopping, competitor surveys, customer feedback and field-research to build a robust picture.

Analysis & comparison

We benchmark your business against competitors across defined metrics — service, pricing, brand perception, customer experience, digital presence, etc.

Insight-delivery & recommendations

You receive a clear, structured report: competitor-profiles, gap-analysis, key findings and strategic recommendations.

Implementation & monitoring

We assist you to act on the recommendations and establish monitoring frameworks so you stay ahead of changes and competitors.

Who It’s For & Why Act Now

Our competitor analysis service is ideal for:

Retailers and service-businesses looking to defend or grow market share
Businesses launching new products or entering new markets in Ireland
Companies seeking to sharpen their customer-experience or brand-differentiation
Organisations facing significant competition, new entrants or market disruption

If you want to understand not just how you look today, but how you compare — and how you can out-perform rivals — now is the time. Contact us today to explore how a competitor analysis programme can give you a strategic advantage.

Join Hundreds of Satisfied Customers

Customer perceptions delivers tailored market research solutions to help you and your business gain a competitive edge, monitor performance and ultimately drive sales and revenue growth!